Brand strategy articulates the ideas that unify and align the identity, actions and communications of a brand.

We build from the ground up, from the invisible traits and values to the visible. Our process includes discovery, research, design phase, testing, iteration and innovation. Discovery never ends. It motivates and validates our creative and art direction.

Function first before beauty - that’s the order. Design is meant to solve a problem.

Content and copy writing goes hand and hand, especially in the preproduction phase.

Storyboarding, filming, photographing, conducting interviews, and researching relevant topics are key stages of content production. This process involves a team of individuals in various roles; it's never a solo effort.

Strategy is integral to our work. We define a project's scope after the discovery workshop, highlighting client goals and creating a solid action plan.

For projects with lasting impacts, like a visual brand identity system, the strategy is outlined in a guide and regularly reviewed by stakeholders and KronicThinker. This includes branding, copywriting, creative direction, visual design, illustration, and animation.

Moving into UX/UI to bring human centred design with insight to user target specifics. Everyone is different and we recognize that. So we advocate smart design to fit the needs of the target users wherever they may access content or information.