SHN Accreditation 2021–22
Services
Content Production
Role
External Creative Producer
Creative Director
DP
Lead Animator (Vendor)
Scarborough Health Network (SHN) required a handbook to prepare healthcare staff for accreditation. The handbook features video highlights on various topics and adopts a road trip theme, highlighting accessible local destinations in Ontario and emphasizing fun and connected adventures. This theme is consistently integrated throughout the handbook and videos, with key visuals showcasing illustrations of these local locations.
The Challenge
During the Covid-19 pandemic, SHN faced an Accreditation Canada evaluation of its safety practices and healthcare service quality. Training staff amidst stringent social distancing and other protocols proved challenging, especially with the need for rigorous compliance and observation by the accreditation team.
Toronto Public Health (TPH) restrictions further complicated matters by prohibiting hospital visits and limiting filming crew numbers.
The project's scale demanded extensive collaboration from both onsite and offsite teams, with filming restricted to working days across three different sites.
Goals
Distribute a comprehensive guidebook to all staff and trainers within the Scarborough Health Network.
Produce 60-90 second videos featuring live action and motion graphics that are both informative and easily accessible for training purposes.
Process
Discovery
Discovery through a series of virtual meetings. Research to verify pain points then presented the Scope of Design solution.
Handbook Design
Production with iterations and innovation as with the final version. Look and feel needed to align with campaign brand provided.
Video Production
Script and Shot Breakdown, Building Title Animation, Video and Audio Production, Editing and Delivery.
Solution
We developed an interactive PDF integrating multimedia content, including videos, accessible through links and QR codes. This digital solution allowed staff to access training materials on their own devices, ensuring widespread distribution across the organization.
The initial plan by Corporate Communications was to print physical guidebooks for staff training. However, this approach posed significant challenges in distribution and sustainability.
Impact
The transition from print to digital eliminated printing costs and waste, achieving a 100% reach within the organization. The Accreditation Team and Corporate Communications reported significant cost savings and streamlined training. The initiative’s success was recognized with a remarkable 96% score and an excellence award for SHN.
Collaborators
Chantelle Saulon, Graphic Designer/Animator
Ally Noriega, Illustrator
Natalie Quan, SHN/Manager of Patient Safety and Accreditation Lead
Nick Smith, SHN/Manager of Corporate Communications
Nicole Ruggiero, SHN/Corporate Communications
Sherwin and his team did an excellent job creating inspiring videos in order spread the importance of Accreditation to help keep the momentum going. With these helpful resources, we were able to gain widespread attention on this very important corporate initiative, and were awarded with an impressive Exemplary Standing (highest possible standing by Accreditation Canada) following the end of our survey, for demonstrating our commitment to quality, safety and innovation.
Natalie Quan
Manager, Patient Safety at Scarborough Health Network
More Stories
-
![]()
Odyssey Wealth Inc.
Brand + Visual Identity
-
![Visual Identity and Brand Strategy]()
ELC Home Healthcare
Brand Strategy + Visual Identity
-
![]()
SHN Accreditation
Visual Identity + Content Production
Contact us